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P2A Registration Opens

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Registration is open for the 2016 Paris to Ancaster race and our Brand Reporters put together a couple quick videos with race director Tim Farrar encouraging people to register online. One of these videos was posted on the race’s social media for the general public. The other was emailed out directly to the P2A database of former racers.

This method of direct video communication between our client and their customers is extremely effective in creating brand loyalty and ensuring the recipients of these videos feel they are part of the P2A community.