In 2015, Canada’s Largest Ribfest in Burlington, Ontario celebrated its 20th Anniversary. Our team was contracted to produce a series of videos before, during, and after the festival that highlighted Ribfest’s colourful history and community involvement. Videos were far-reaching in terms of content, profiling many Ribfest’s sponsors and partners and easily painting the Labour Day festival as one of Burlington’s top tourism destinations.
Our social media campaign resulted in thousands of views and reached tens of thousands of people. The videos helped to create buzz around the event and spread awareness of Ribfest’s community involvement, recycling program, and fundraising success. This campaign resulted in the festival’s second-highest attendance to date.