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McMaster University Athletics

Our brand reporters have a longstanding relationship with McMaster University’s world-renowned Athletics and Recreation department. Our branded ‘On the Field With’ social media campaign was used to promote and profile McMaster’s top varsity teams.

These videos are regularly posted on Leggat Auto Group’s social media (Facebook, YouTube, and Twitter), where McMaster student athletes, the Athletics department, proud parents, and sports fans can see and share them. This model is a great way to introduce new audiences to the Leggat Auto Group, and to emphasize Leggat’s involvement with McMaster without taking the spotlight away from the teams.