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Paris to Ancaster Bike Race

In the weeks leading up to and following the annual Paris to Ancaster cycling race, our Brand Reporting team runs a successful social media campaign promoting and telling the story of one of Canada’s oldest cycling events. This year, we also focused on the race’s new partnership with the St. Joseph’s Hospital Foundation.

Videos prior to the event focus on telling audiences about the course, race options, and memorable moments, as well as how they can sign up to fundraise. Videos released after the event focus on highlighting the race’s winners and sharing the story of this exciting day with riders and fans.